New Design - Same Values
Following a thorough internal analysis, SV Consulting decided to renew its visual identity.
The project was created with the goal of making a distinct change that would enhance the company’s strenghts and make it immediately recognizable with respect to its field of operation.
Thanks to the intervention of Claudia Aversa, creative director of Bubble’s magazine, a logo with clean and evocative features was designed and related to the activity carried out, which involves the design of wine cellars.
After starting with the lettering to establish the key concepts to focus on – strategy | vision | consulting – we moved on to evaluate a color that could be both reassuring and contemporary.
The shades of green immediately seemed like the most suitable choice to emphasize the deep connection with nature and the environment in which a production facility is typically located.
The vibrant intensity of the color then inspired the creation of an abstract image that evoked a two-level structure.
The decision was made to use thick parallel bares to convey the technical rigor and solidity that distinguish the company in the execution of its three operational phases: preliminary, final, and executive planning.
To complete the design, a reflection of three Bordeaux bottles, wisely placed at the base of the ideogram, was included to evoke the specificity of the sector.
Overall, the text and image were carefully balanced to create a harmonious division of space, allowing for maximum versatility in application across both print and digital media.
This is how the SVC Winery Project was born, which will carry the company’s thirty years of experience and its young team, composed of diverse professionals, into the future, further highlighting its unique qualities and enabling direct and effective communication with its target audience
A renewed image, therefore, that retains all the distinctive features of its know-how and clearly outlines the path and awareness with which the upcoming challenges are intended to be faced.
